Topical Infographics US

Engaging with Physicians: A Year in Review

Engaging with Physicians: A Year in Review

by Rahim Shah, SVP Client Services | Nov 4, 2024

In this study, we explore the perceptions of US and Canadian physicians on conference attendance and CHE/CME events.

The results highlight that while virtual events have become common, in-person conferences continue to provide significantly more value. Physicians prioritize interactive elements such as Q&A sessions, panel discussions, and case-based workshops, which enhance engagement and learning. The study also reveals the key factors that influence physicians’ attendance, satisfaction, and what they expect from pharmaceutical companies to create a valuable conference experience.

Discover more in our detailed infographic.

Gen Pop experience with PSPs

by Jessie Robertson, VP Client Services | Aug 12, 2024

We are excited to share some of the results of our latest independent study on patient perceptions of pharmaceutical companies and the impact of Patient Support Programs (PSPs). Our findings highlight the crucial role PSPs play in enhancing trust and satisfaction among patients.

Explore our latest infographic to discover more about the importance of these programs and their influence on patient experiences.

Gen Pop experience with Vaccines

by Jessie Robertson, VP Client Services | Jul 18, 2024

Vaccines have been an almost inescapable topic across the media since COVID-19. Now, four years out from the start of the pandemic, we wanted to better understand vaccination rates and explore those that are most sought out by the general public.

This independent study explores American and Canadian experiences with vaccines. MD Analytics surveyed 1000 people in each country, and the results highlight high vaccination rates and the crucial role pharmacies play in providing access, especially for flu and COVID-19 vaccines.

View our latest infographic to discover findings on vaccination trends and the opportunities for increasing awareness and uptake of essential vaccines.

Patient-Powered Health: Embracing Technology Solutions

Patient-Powered Health: Embracing Technology Solutions

by Mary Dominiecki, SVP, US Country Lead | May 22, 2024

From smartphone apps for tracking medical conditions to the increasing use of AI for researching diseases and treatments, patients are embracing digital tools to take control of their health. Our latest infographic, based on a study conducted among 2000 individuals in the US and Canada, unveils patterns in the adoption and utilization of health management technology.

Explore the evolving landscape of healthcare technology and discover how patients are leveraging digital tools to enhance their healthcare experience in the results of this independent study.

The Rise of Involved Healthcare Consumers

The Rise of Involved Healthcare Consumers

by Mary Dominiecki, SVP, US Country Lead | Apr 22, 2024

How involved are patients in their healthcare decisions? Our latest independent study presents the findings of surveying 2000 individuals in the US and Canada. Discover insights into patient participation in treatment decisions and their use of other sources, like social media, for medical information.

What Digital Media do Physicians Use?

by Rahim Shah, SVP Client Services | Feb 5, 2024

Physicians are spending, on average, two hours a day using websites and social media for professional purposes. The increasing reliance on digital media is transforming how physicians engage with crucial product information.

This infographic delves into the insights of our most recent study, exploring which social media channels physicians prefer for professional use, their perceived appropriateness, and the platforms where they welcome interactions with pharmaceutical companies.

Pharma Leaders of Digital Media

by Rahim Shah, SVP Client Services | Jan 15, 2024

In the rapidly evolving landscape of healthcare, the role of digital tools and media in the professional lives of healthcare professionals is only growing. Physicians now accept less than half of pharma reps’ requests for meetings. As these in-person interactions decline, the need for effective digital information channels becomes crucial.

Our latest infographic illuminates who physicians view as leaders in the digital media space, and what factors influence these perceptions.

What could future physician practices look like with AI LLMs?

What could future physician practices look like with AI LLMs?

by Mary Dominiecki, SVP, US Country Lead | Nov 27, 2023

The healthcare sector is on the cusp of an AI revolution, with tools like ChatGPT set to transform medical practice. From easing administrative burdens to aiding in complex diagnoses, AI’s integration could allow physicians more time for direct patient care. MD Analytics surveyed 300 physicians to gauge their outlook on AI’s future role.

AI: How receptive have physicians been so far?

AI: How receptive have physicians been so far?

by Daniel Turner, VP Client Services | Oct 16, 2023

In a recent study, MD Analytics surveyed 300 physicians to gauge their awareness and use of AI, especially in light of the ChatGPT platform. The findings highlight a significant gap in AI understanding among healthcare professionals, with less than half familiar with the concept. Usage of AI, particularly language models like ChatGPT, remains low due to lack of familiarity and trust. Concerns include patient self-diagnosis based on AI-generated information and the resulting challenges for physicians. Bridging this knowledge gap is crucial to maximize AI’s potential in healthcare.

Unlocking Pharma Outreach: Physician Specialist Segments

by Mary Dominiecki, SVP, US Country Lead | Aug 18, 2023

Physician specialists are not all alike!

MD Analytics surveyed 100 U.S. physician specialists on topics such as work-life balance, patient care, pharma companies, technology, and information sources with the goal of identifying attitudinal differences in order to help pharma marketers more effectively communicate with their target audience.

Four segments emerged.

Patient empowerment is key for younger specialist physicians

by Mary Dominiecki, SVP, US Country Lead | Jun 27, 2023

According to our recent research among physician specialists, the younger generation is more concerned with patient empowerment and support than the older generation.

Although almost all specialists believe patients should be more directly involved in their care (96% Younger vs. 92% Older), there are some generational gaps around attitudes toward patient support, treatment decisions and information.

The top two day-to-day challenges are the same for Younger and Older specialists. However, for Younger specialists, their number one challenge, lack of patient support to enable patients to play more of a self-management role (85%), stands out far above their number two, lack of coverage for best treatment options (63%); for Older specialists, these two items are equally challenging (73% and 77%, respectively). Furthermore, Younger specialists are much less satisfied with manufacturer patient support programs (PSPs) than their older counterparts (Younger 65% vs. Older 86%).

“Sales reps add VALUE to my practice” say older physicians specialists

by Mary Dominiecki, SVP, US Country Lead | May 29, 2023

According to our recent research among physician specialists, the younger generation is less engaged with and reliant on pharmaceutical companies than the older generation.

When it comes to information sources used in the past six months, online and paper-based medical journal articles are the most common resource for both Younger and Older specialists. However, differences exist in the use of pharmaceutical sales reps (Older 44% vs. Younger 33%) and significantly in the use of pharmaceutical websites (Older 33% vs. Younger 15%).

There are also differences in preferred information sources for new products and services, with Older specialists having a stronger preference for industry-provided information. Half (52%) of Older specialists prefer sales reps, significantly higher than one-quarter (28%) of Younger ones. Similarly, Older specialists are more likely to prefer manufacturer websites (Older 50% vs. Younger 38%).

Patient care suffers due to staff shortages

by Mary Dominiecki, SVP, US Country Lead | Mar 16, 2023

The World Health Organization (WHO) declared the novel coronavirus (COVID-19) outbreak a global pandemic on March 11, 2020. Now at the three-year mark, the US healthcare workforce is still trying to recover and labor shortages are stressing clinicians and hospitals. MD Analytics surveyed 50 primary care physicians and 109 specialists about the effect of the COVID crisis on staff shortages, as well as their attitudes about support from pharmaceutical companies.

In the past year alone, four-fifths of physicians (80% PCPs and 78% Specialists) say they have been impacted by staff shortages, and almost all (98% of PCPs and 87% of Specialists) find the situation worse compared to pre-pandemic. Hospitals (both Teaching and Non-Teaching) are hit the hardest compared to other settings, as well as those in the South relative to other regions.

Burnout leading many physicians to reduce workload

by Mary Dominiecki, SVP, US Country Lead | Feb 21, 2023

For many of us, remnants of the pandemic feel like a distant memory. We are back to “normal” – enjoying family gatherings, restaurants and shopping. Even in New York, one of the last COVID-era mandates has come to an end, with masks and face coverings in healthcare facilities no longer required. However, the healthcare system is still dealing with the aftermath, including the impact on physicians.

MD Analytics surveyed 50 primary care physicians and 109 specialists about the effect of the COVID crisis on their personal and professional lives. As compared to pre-pandemic, several aspects have gotten worse among physicians.

Celebrating 20 years of MD Analytics!

by Daniela Hassman, Marketing Director | Jan 30, 2023

We are sometimes reminded with stories, movies and books that companies have an origin too. It must have started somehow. Someone must have had a vision or an idea and then worked hard to get it going.

MD Analytics is no different in this way and its story follows its own certain path with many team members supporting the company’s growth and quality deliverables throughout the years. At the forefront is the CEO, Tyler Hassman, a fourth generation Canadian, born in Saskatchewan who migrated to British Columbia in the late 90’s; where he held several sales positions during the “dot com” days and met other ambitious soon-to-be entrepreneurs along the way. Working long hours tirelessly and then meeting with friends after work to talk about business was the way he spent most of his days. Day after day, year after year working and evolving along with the business.

The new standard: Physicians and pharma companies now meet in-person and remotely

by Mary Dominiecki, SVP, US Country Lead | Jan 10, 2023

COVID-19 caused significant shift in interactions between physicians and pharmaceutical companies. Most hospitals and medical offices limited visitors to patients, personnel, and caregivers when necessary. This made it necessary for pharmaceutical companies to focus more on virtual and digital interactions to continue outreach to their key stakeholders. At MD Analytics, we have been monitoring these trends. In our latest poll, we surveyed 50 US-based PCPs and 109 specialists on the topic.

Will remote consults be the norm?

by Mary Dominiecki, SVP, US Country Lead | Nov 28, 2022

We have all experienced changes in our work since COVID-19 – some of these changes are certainly for the better. Physicians are no different and have experienced significant changes since the start of the pandemic. We surveyed 159 physicians in the U.S. (50 primary care physicians and 109 specialists) to see how things compare to pre-pandemic for them. Workloads initially went down for physicians as patients were hesitant to come into the office and postponed appointments and regular screenings. Both primary physicians and specialists think their workloads are now close to pre-pandemic levels and expected to further increase in the coming year.

Engaging Physicians in Market Research

by Mary Dominiecki, SVP, US Country Lead | Sep 23, 2022

Market research is critical at so many stages of product lifecycles as well as one of the tools to evaluate mergers and acquisitions. We know from our own recruiting efforts and experience with our panel providers that response rates to market research invitations tend to be quite low (often under 20%). We surveyed 150 physicians – 50 general practitioners and 90 specialists – to gauge how different factors impact their interest and participation in market research. Interest levels varied by type of study with the highest level of interest for online surveys.

« Older Entries

Topical Infographics US

We are here to answer your questions.